I. Research

What are the user needs of Notion users?

← Functional					Emotional →
I need an organization system	I need to collaborate with others	I want easy access to the same things on different devices	I want to make my digital space(s) look aesthetically pleasing	I want to feel productive	I feel overwhelmed by information

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Headline: Organize and manage tasks, notes, documents, projects, etc. in a centralized workspace

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Performer: Relatively young working adults (Millennials/Gen-Z, who make up 63% of Notion’s user base²)

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Context: At work, with computers, in professional fields that are planning- and management-heavy

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Behavior:

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Functional Needs:

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Emotional Needs:

Gaining a sense of community within the productivity community (on Youtube, Reddit, etc.)
Feeling less stress or more in control of information
Feeling satisfied with oneself for being productive
Having more motivation to work in a clean/aesthetic digital workspace </aside>

Which of these needs are the most unmet?

Data Set from Survey

Respondent	Organization	Collaboration	Access Across Devices	Aesthetic	Feeling of Productivity	Information Overload
Respondent 1	9	8	9 - mode	4	7	4
Respondent 2	8	7 - mode	9 - mode	5	6 - mode	5
Respondent 4	9	7 - mode	8	6 - outlier	7	6
Respondent 8	9	7 - mode	9 - mode	3	6 - mode	5
Respondent 5	8	8	9 - mode	5	5	7 - outlier
Respondent 7	7 - outlier	6 - outlier	8	4	5	6
Respondent 3	10	9	10	3	8 - outlier	3 - outlier
Respondent 6	10	9	10	2 - outlier	6 - mode	4

Respondents	User Behaviors	User Archetype
Respondents 1, 2, 4, 8	Very organized and feels relatively productive but struggles with aesthetics and information overload	The Functionalist
Respondents 5, 7	Balances everything decently well but feels like they’re constantly on the verge of being overwhelmed by information	The Juggler
Respondents 3, 6	Extremely organized and productive but is completely overwhelmed by aesthetics and information	The Burnout Perfectionist

👍 Most Met

➕	Observation: these needs are already addressed by Notion and many other tools, with little room to play because they are require relatively straightforward solutions.
➕	Survey: these three categories have mostly or all high ranging scores