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Notion Calendar and Mail have redefined what we can do, but now it’s time to redefine who we are.
There’s an opportunity to create a transformational product that will grow Notion Inc. from a toolkit to a way of life.
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Objective: Find radical growth opportunities by revealing the unmet needs of Notion users.
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Fulfilled functional needs ≠ fulfilled emotional needs.
Therefore, emotion-centric design = best space to play.
| Metric | Weight | Service for the Self | Digital Declutterer | Aesthetic Assistant |
|---|---|---|---|---|
| Customer Desirability | 40% | 3.5 | 4 | 3 |
| Is this a really important customer need? | 2 | 4 | 3 | |
| Is this underserved? | 5 | 4 | 3 | |
| Feasibility | 10% | 3.5 | 3.5 | 2.5 |
| Is this technically feasible? | 5 | 4 | 3 | |
| Does this require a lot of effort? | 2 | 3 | 2 | |
| Economic Attractiveness | 25% | 3.3 | 4.3 | 3.6 |
| Is the market size big enough? | 5 | 4 | 3 | |
| Is the size of investment proportional to the benefit? | 3 | 4 | 4 | |
| Does this unlock more spending from current customers? | 2 | 5 | 4 | |
| Strategic Alignment | 25% | 2.6 | 4 | 4.6 |
| Can we sustain a competitive advantage in this space? | 3 | 4 | 5 | |
| Does this align with corporate strategy? | 2 | 5 | 5 | |
| Does this unlock additional options in the future? | 3 | 3 | 4 | |
| Total Score | 3.32 | 4.03 | 3.50 |
Click here for marketing site prototype¹. Please take note of the key takeaways: